CONNECTING BRANDS
WITH THE UNDERGROUND
Connect with grassroots artists in underfunded scenes around the world
Brands need artists and artists need brands. But very few marginalised artists in developing underground scenes around the world have the funds, access or connections to build those relationships.
Authenticity is the key to connection, and brands are increasingly searching for ethical, non-exploitative ways to work with grassroots artists.
As a music journalist specialising in global sub culture and club culture, I can make those connections, and help build meaningful partnerships that support the artists that need it most while making your brand stand out.
About Alice
Hi, I’m Alice, I’m a freelance music journalist, working with The Guardian, Mixmag, Resident Advisor, Beatportal, Huck Magazine, +972 Mag, Red Bulletin and more. I held a 3 year radio residency on Refuge Worldwide where I spotlighted global underground scenes and I write Beatportal’s monthly On Our Radar series, showcasing up-and-coming talent in electronic music.
I’ve spent the last 8+ years covering subculture from Jerusalem to Mumbai to Hanoi. The sickest scenes in the world are emerging in developing countries, however these communities don’t have access to brands that align with their artistic vision. Whether it’s Mumbai grime, Bogotá Drum & Bass or Hanoi’s LGBTQIA+ underground, you can support the artists that really need it, make your brand synonymous with the world’s wildest subcultures, and have your finger on the pulse, always.
With this consultancy service, I’ll craft a strategy that positions your brand as a global cultural visionary, projects your brand values, generates unparalleled content for social media, all while genuinely helping marginalised artists and developing scenes that need it most.
Consultancy services
Brand strategy: tell me your aims, I’ll create a strategy that will resonate with your target audience
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Ethical practices: Actionable advice on how you can work with marginalised artists and communities in an ethical way
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Project management: As a trusted member of the music community, I can connect brands with artists and manage relations every step of the way
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Content Marketing Strategy: I’ll use my storytelling and journalism skills to build engaging and compelling social media and content campaigns for your project
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Ongoing support: Check-in, advice and update services
Get in touch
Drop me a line and I’ll tailor a package to suit your needs.
"An extremely gifted journalist with a deep and genuine interest in the exciting - and sometimes overlooked - fringes of culture, and the shared values upon which it is built, Alice quickly became one of my most trusted freelance feature writers at Mixmag. Always reliable, always thorough and capable of finding a unique and creative angle on a story, I was thrilled and fortunate to witness her writing flair develop to the point where she is one of the leaders in her field.”
Duncan JA Dick, former Editor, Mixmag magazine, Founder, Devil's Ivy Creative
“Alice is one of Beatportal's most cherished, capable, and championed writers. Between her phenomenal work spearheading our monthly On Our Radar series and the vibrant features she's written on artists like Nicole Moudaber, Eli & Fur, ANNA, and Jaden Thompson, her enthusiastic attitude, descriptive writing skills, and encyclopaedic understanding of the global dance music scene make her one of our website's most brilliant storytellers.”
Cameron Holbrook, North American Editor, Beatportal
We commissioned Alice to write the sleeve notes for our recent Global Underground Amelie Lens album and her work that she delivered was nothing short of outstanding, incredibly well researched, written and edited and Alice worked diligently to hit our tight deadlines for this release. I highly recommend Alice.
Andy Horsfield, Founder, Global Underground
